Hi, I am Tal :)
Welcome to my portfolio, I’m a Creative Marketing Designer in Lightricks, B.F.A in Screen Based Arts with a deep love for animation, design, storytelling, marketing, 3D, problem solving and scripting.
My Work:
Hi, I am Tal :)
Welcome to my portfolio, I’m a Creative Marketing Designer in Lightricks, B.F.A in Screen Based Arts with a deep love for animation, design, storytelling, marketing, 3D, problem solving and scripting.
My Work:
Lightricks - Marketing Designer
As a Creative Marketing Designer at Lightricks, I create diverse marketing creatives from videos and GIFs to banners- all designed to meet unique briefs across B2C and B2B campaigns.
After Effects | Figma |
Midjouney | Photoshop | Illustrator |
Google Web Designer
| ComfyUI
| Premiere Pro
Finding What Converts
A glimpse into a performance-based creative process.
Testing hooks, messaging, and different values to see what drives conversion.
In this campaign, the focus was on the AI Headshots feature.
Testing hooks, messaging, and different values to see what drives conversion.
In this campaign, the focus was on the AI Headshots feature.
This version showed strong early signs.
Great Impressions and CTR , The goal from there was to boost install rate and improve CPS,
so the new version focused on a clearer flow and stronger in-app storytelling.
Great Impressions and CTR , The goal from there was to boost install rate and improve CPS,
so the new version focused on a clearer flow and stronger in-app storytelling.