Hi, I am Tal :)
Welcome to my portfolio, I’m a Creative Marketing Designer in Lightricks, B.F.A in Screen Based Arts with a deep love for animation, design, storytelling, marketing, 3D, problem solving and scripting.
My Work:
Hi, I am Tal :)
Welcome to my portfolio, I’m a Creative Marketing Designer in Lightricks, B.F.A in Screen Based Arts with a deep love for animation, design, storytelling, marketing, 3D, problem solving and scripting.
My Work:
Lightricks - Creative Marketing Designer
As a Creative Marketing Designer at Lightricks, I take part in performance-driven campaigns.
Creating diverse creatives and building tools & scripts that improve workflows,
boost efficiency, and maximize results across B2C and B2B audiences.
After Effects | Figma |
Midjouney | Photoshop | Illustrator |
Google Web Designer
| ComfyUI
| Premiere Pro
Finding What Converts
A glimpse into a performance-based creative process.
Testing hooks, messaging, and different values to see what drives conversion.
In this campaign, the focus was on the AI Headshots feature.
Testing hooks, messaging, and different values to see what drives conversion.
In this campaign, the focus was on the AI Headshots feature.
This version showed strong early signs.
Great Impressions and CTR, The goal from there was to boost install rate and improve CPS,
so the new version focused on a clearer flow and stronger in-app storytelling.
Great Impressions and CTR, The goal from there was to boost install rate and improve CPS,
so the new version focused on a clearer flow and stronger in-app storytelling.